Situsoko is a micro credit finance product that targets the very small scale traders but what we view to be the most important retail market players. This product targets the bottom of the pyramid market place players and who largely comprise the grocery market sellers popularly referred to as Mama Mboga. This product is fashioned with the deep recognition and appreciation of the importance of this sector in placing food on the tables of many Kenyans. Most unfortunately, this critical and essential cog in the food supply chain has been left out in accessing credit from the mainstream financial markets to sustain and expand their businesses for they are conceived to be informal and unstructured. Situsoko seeks to plug in and offer the much needed financial support under such circumstances.